In the print era, where you were reading on paper, serif fonts were used in the body of the text because it’s thought that they help guide the eye to the next character, hence making reading easier. When composing your emails, newsletters and so on, you should take into account that a serif font usually creates the impression of reading a book and offers a “classy” feel, while a sans serif font gives a cleaner, more modern look. Even though this may sound technical, it’s quite easy to explain: a SERIF font has all those little “legs” and “tails”, while the SANS SERIF (literally “ without serifs”) doesn’t.Įmail Fonts Trivia #1. Just as a general guideline, you should know that there are two main types of fonts: SERIF and SANS SERIF. If you’ve ever wondered what the best font for emails is, or how your recipients will see what you sent them, then look no further – here’s a short history of the best fonts to use in your emails, along with a few explanations and trivia facts.
